Born and raised in London, but with my heart and hips in South America and Africa, I first studied History and Archeology at university, with a love of discovering untold stories. In my spare time I play football, and when I fail at that, play fifa, study Spanish, and most importantly, I obsessively watch and take notes on films, TV shows, and commercials. Knowledge (and practice) is power.
I believe that despite this field being only about a hundred years old, visual media is about to change in huge ways technologically, with new mediums being consumed by greater and greater audiences, and brands realising this potential. However there is no substitute for good old fashioned storytelling and giving our viewers emotional experiences, making them feel that they have jumped into a breathtaking story for 10 seconds to 3 hours, before they jump back out into life with a new perspective.